Simply writing a press release will not get you press—you need media relations to accompany and complement the process. In this video, learn what media relations is and why it is important to getting press.
- A press release without media relations … is like buying a fancy car but having no gas … to drive it anywhere. … Let me explain. … One mistake I constantly see is the lack of understanding … on what it takes to get media coverage. … Often I hear, "I just need a press release … so that the "New York Times" will cover our company." … They think that because they write a press release … and put it on their website or distribute it to a newswire … that the "New York Times" will proactively seek them out … and contact them to write a feature. … This could have happened to a company … at some point in history, but in my 15 years in PR, … I have never seen this work … unless you are the likes of Google or Apple. … Why would a reporter go seeking you out … when they don't even know you exist? … Don't spend your time writing a press release … that's going to fall on deaf ears, … and avoid the mistake of misunderstanding … the value of media relations. … The good news is, you're already partly there. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords