This course was created by EntrepeneurNOW. We are please to offer this training in our library.
- The importance of the vision and mission statement
- Differences between the vision and mission statements
- How entrepreneurial personalities affect visionary goals
- Elements of a successful vision statement
- Level of detail
- Social and charitable goals
- Validating your vision and mission statement
Skill Level Beginner
- Defining your vision and mission statement. Now, defining a great vision and mission statement is the foundation of your entire business and your entire business plan, so we want to make sure we really nail this. Now, a vision and mission statement are designed to direct, to guide, to inspire, to excite everybody associated with your business so you really want to make sure that you communicate this again and again and again to everybody that you possibly can. Now, there's a great quote by Jonathan Swift which says, "A vision is the art of seeing what is invisible to others." And I think it really sets the tone for how we're going to talk about vision and mission today 'cause it's so important. The problem is people get vision and mission confused. They say, "Here's my vision," and it really sounds like a mission. Or they say, "Here's my mission statement," and it sounds more like a vision. So I'm going to demystify all of that for you today because even large companies, they seem to call this stuff different things. And so you're going to read these statements out by all these big companies. Don't get confused. We're going to make sure that we have a good solid definition for mission and a good solid definition for vision. Now, vision statement is really about the dream. It's really about pointing out there and saying, "Wow, what's ultimately possible what I can do, "what I can deliver to the world?" And a mission statement is a lot more about talking about what you're doing today and what you're going to do tomorrow. But it's a lot more practical than a vision statement, which is really a big dream. So understanding the difference between the two is going to make things a whole lot easier for us to craft these statements.