Measure your success

- How do you know if your strategy is on the right track? … You developed it with the best of intentions, taking … into account all the facts you had at the time. … But circumstances change and evolve. … It's possible that your strategy should do. … How do you know? … Here's a three step system you can put in place … to measure your progress and keep yourself moving forward. … First, identify your assumptions. … You can't really know if your strategy is working … if you're murky on what success should look like. … Yes, you want the new product to be a hit, … but what does that mean? … How many units sold? … By when? … How many mentions in the press or new wholesale partners? … It's only when you identify … and write down your assumptions upfront, … that you're able to realistically discern how you're doing … and know whether it's time to change your approach. … Second, evaluate your progress at regular intervals. … It's common in business life to create annual plans. … The research by Rita McGrath of Columbia University shows …