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Matt Dixon: Create a need that your client has overlooked

Matt Dixon: Create a need that your client has overlooked: A Design Thinking Approach to Putting the Customer First
Matt Dixon: Create a need that your client has overlooked: A Design Thinking Approach to Putting the Customer First

What differentiates your company from its closest competitors? And why is that a difference that should make a difference to your clients or customers? Most people’s ready response to these questions is superficial and hard to quantify. “We’re more people-centric!” “We go the extra mile!” Effective insight sales begins with finding better, more specific answers.

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Skill Level Intermediate
27m 8s
Duration
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Skills covered in this course
Business Leadership

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