From the course: Writing Emails People Want to Read
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Marketing and sales emails
From the course: Writing Emails People Want to Read
Marketing and sales emails
- Email marketing in sales is one of the cheapest and most effective ways to grow your business no matter what your business is. But there are a few rules that will make the difference between success and the spam folder. Number one is engagement. More than anything, you want people opening, reading, clicking, saving, forwarding, or best yet, writing you back. Click here to read the article, click here to tweet this, forward this to a friend. When your customers and prospects are engaging with you and your emails, it not only assures the internet service providers that you've got some good stuff, it also helps show you who's interested in what. Which brings us to segmentation. You don't really want to be sending the same message to all the people all at the same time, all the time. That's what's known as the spray and pray method of marketing. Let's say you send out an email about cats and you offer a link to your video…
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