From the course: Selling into Industries: Retail and Consumer Products
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Marketing, publicity, co-op advertising
From the course: Selling into Industries: Retail and Consumer Products
Marketing, publicity, co-op advertising
- There is no doubt about it. At some point, the buyer for the retailer you're presenting to is going to ask this very direct question in one form or another. If I do decide to carry your product, what are your plans to support sell-through? The idea of just listing your product on Amazon or having it stocked on a shelf where then consumers will flock to buy it is 95% of the time a dream. It's essential that you work with a retailer to ensure there is sell-through or else your prospects for success will be small. This process begins with collaboration with your marketing team, along with ensuring that the product and finance managers are kept in the loop too. Remember, you can't create lavish marketing plans if you don't have the funds to do them. At your presentation with the buyer, you should be ready to discuss these four merchandising elements. Marketing, this can follow traditional means such as media, both in print and online formats. Depending on your product and budget, it can…
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