From the course: Agile Marketing Foundations

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Marketing performance data

Marketing performance data

From the course: Agile Marketing Foundations

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Marketing performance data

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- To hone your Agile marketing craft, it's important to identify the right measures for your marketing efforts. There's no one size fits all for marketing performance data. Marketing campaigns can be a bit like snowflakes, unique to themselves and unique to your business. For Agile marketing, though, it's important to consider your customer's journey. Generally speaking, there are four stages. First, there's awareness. This is the point in time where a customer becomes introduced to your product or your brand, or your service. And it can start with a little bit of recognition. A potential customer might say something like, "Oh, I think I've heard of that." And it can escalate to a lot of awareness where a customer might say something like, "Oh, everybody's talking about that." Then there's purchase intent. A customer might say, "Oh, I've been giving that a lot of thought." Or better yet, "I really been wanting to get…

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