From the course: Artificial Intelligence for Marketing
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Marketing gets weird - here comes the future
From the course: Artificial Intelligence for Marketing
Marketing gets weird - here comes the future
- When you understand the power of artificial intelligence and machine learning, and you start putting together all those capabilities, you come up with some pretty remarkable scenarios. Today, we already have devices that we can talk to and buy things. And those devices learn about you and your ordering habits. You say, "Send more AA batteries." Computer has learned what brand of batteries you prefer, how many batteries you usually order and how often. So it knows what you want and can ask if you want to subscribe and receive your usual brand in usual quantities at set periods based on your past purchases. Oh, and by the way, you can say 5% on the price by subscribing. Today, you can point your phone at products in stores and have more information about that product pop up on your screen. Today, you can walk into a restaurant and your usual order pops up on the screen because the algorithm recognizes your face. Today, your email system can guess the rest of the sentence that you're…
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