From the course: Executive Decision-Making
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Market expansion
- Another executive decision that was a successful one took place at a financial services firm. They were looking to enter new markets. They had their great core product business, but growth was slowing down. So they decided they were going to enter adjacent markets and the way they would do that was through acquisition. They decided to purchase another lending business in a new market. After that acquisition, they held an all associates meeting with the CEO, the COO, and the new company's leadership to explain the rationale behind the purchase as well as how they were going to measure success. The second decision making principle that they got right was they conducted a full roadshow internally to explain the deal to all associates. They left time for Q and A, they put up website updates, and they sent out email explanations around the acquisition as well as how it was performing after it was purchased. The result of…
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