From the course: The 45-Minute Business Plan
Market analysis
From the course: The 45-Minute Business Plan
Market analysis
- Segment three of your business plan is the market analysis. Here, you're going to showcase the broad and primary market area for your product or service. In other words, tell us about your customer. How are you going to identify them? And most importantly, where are you going to find them? How big is the market you're going after? How will your customers find the product or services you're offering? What is the age group of your audience? Where is your audience located geographically? This section has no limitations on content other than keep it specific to the end user and try to be one page or less.
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