From the course: Writing Case Studies
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Managing the review process
- Now that you've produced the first draft of your case study, I have good news and bad news. The good news is that you've successfully managed words, ideas, and images to get to this point. The bad news is that you'll need to manage people through the revision process if your work is ever to see the light of day. And people are harder to manage than words. The procedure will depend on the structure of your organization. Each person who's directly affected by your case study is called a stakeholder, and it's reasonable that they have a say in how it turns out. They generally fall into two categories. The first is people at the company that benefits. Now, that could just be you if you've created this case study for your own one-person business, or in a big business, it could be a marketing manager plus a designer, plus a legal associate, plus a chief officer, you get the idea. The second group of people you'll need to involve are those at the company being profiled. Certainly that…
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