Case studies are unusual in that they involve an outside party—the customer—in addition to the usual levels of management within your own organization. This video aims to help you avoid pitfalls common when so many people are involved, leading you to produce a finished piece that everybody is proud to share.
- Now that you've produced the first draft…of your case study, I have good news and bad news.…The good news is that you've successfully managed words,…ideas, and images to get to this point.…The bad news is that you'll need…to manage people through the revision process…if your work is ever to see the light of day.…And people are harder to manage than words.…The procedure will depend on the structure…of your organization.…Each person who's directly affected by your case study…is called a stakeholder,…and it's reasonable that they…have a say in how it turns out.…
They generally fall into two categories.…The first is people at the company that benefits.…Now, that could just be you if you've created…this case study for your own one-person business,…or in a big business,…it could be a marketing manager plus a designer,…plus a legal associate,…plus a chief officer, you get the idea.…The second group of people you'll need to involve…are those at the company being profiled.…Certainly that includes your interview subject,…
- Describe the features of a case study.
- Cite the various elements of a case study.
- Explain how to choose the word count for your case study.
- Define a stakeholder.