Learn how building a culture of privacy in your organization can be a brand differentiator.
- We are living in unique times. Cloud computing, advances in artificial intelligence, and the development of the Internet of Things means that there are endless streams of data created about us and our behavior every minute of every day. That means that you and your customers are making decisions on a daily basis as to which companies you trust with the details of your life. You may not even realize you're doing it, but subconsciously, you're making a decision of trust each time you make an online purchase from a company, do a search, send an email, or take any action online.
And therein lies the opportunity that building a culture of privacy within your organization offers. It's a brand differentiator, a way of communicating to your customer that they can trust you. You've probably had the experience of having an ad follow you around as you search the web. That lovely bench you saw on your favorite home goods website is now appearing on your screen as you try to read your morning news or conduct research for an upcoming presentation. You may wonder, "Why does my favorite store keep showing me this bench? "Why am I now seeing benches from other companies "popping up all over my screen? "Did my favorite website share my data with a third party, "or even worse, sell it?" There are plenty of companies out there today who are failing to answer these questions for their customers in a satisfactory way.
If you take the time to build a strong set of internal checks and balances, and a process for communicating to your customers about privacy, you may even find that your company is a step ahead of what the law requires. Be guided by the question, "What is the right thing to do," and not, "What does the law require?" Moving forward, privacy protection should be a practice as fundamental to the business as customer service. Privacy is an essential element of being a good business partner.
The added value of privacy is intrinsic no matter where your company sits in the digital economy. From consumer goods to healthcare services, every business will benefit from proactively tackling privacy issues. It may take time for this idea to sink in at the highest executive levels of some companies, but establishing a culture of privacy will help to rapidly advance the conversation. Finally, the businesses that choose to use data in responsible ways will not only be rewarded with loyal customers, but they'll have opportunities to create new solutions and business models.
What I mean here is that when you show your customers that you value their data and the privacy of it, you build trust. And over time, that trust will lead to a relationship where customers are comfortable sharing data that will offer you valuable insights into who they are, why they buy your products, and what they want in the future.
In this course, Kalinda Raina, head of global privacy at LinkedIn, shows how to create a successful privacy program by building privacy into the very foundation of your company culture. Learn what privacy is, why it matters, and how to develop a privacy program that serves the interest of not only your customers, but your company as well. Discover how to tie your policies back to your corporate values, enlist privacy advocates from every level of the organization, and build privacy into the product development cycle.
- Privacy regulations
- Assessing your privacy program
- Tying privacy to your corporate mission
- Creating privacy advocates
- Building privacy into your products
- Integrating privacy into the existing business