From the course: Presenting to Senior Executives
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Make your presentation valuable for senior executives
From the course: Presenting to Senior Executives
Make your presentation valuable for senior executives
- Creating value in a presentation to senior executives means not only giving them exactly what they ask for, but being prepared to go beyond. In most cases, executives want to be informed and they need to make a decision. Determine exactly what that need is, and then deliver. The core of your message should be based on logic, logic derived from evidence, from calculations on return on investment, or from statistics that guide executives to make an informed decision. Here's some different kinds of evidence you can collect to strengthen your message. Facts: layering your presentation with relevant facts will only strengthen your argument, but you must identify the essential facts. They may be sales of a previous quarter, or reported customer satisfaction rates, or attrition rates for participation in a service. Choose crucial facts set in a relevant context or important events that occurred recently or in the past,…
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