From the course: Artificial Intelligence for Marketing
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Machine learning: A new type of software
From the course: Artificial Intelligence for Marketing
Machine learning: A new type of software
- Arthur C. Clarke famously said, "Any sufficiently advanced technology "is indistinguishable from magic." This couldn't be more true for artificial intelligence. AI is so advanced that people dedicate entire careers to understanding it. Now, I know what you might be thinking. How do you put machine learning to work in marketing if you can't even converse with a career data scientist? I want to help you understand what machine learning is in general, how it is different from everything that came before it and how different flavors of machine learning can solve different kinds of problems so you can start exploring where and when to use it. Machine learning is a new type of programming, a way of telling the computer what you want it to do. We started with COBOL and FORTRAN and C, strict instructions to be executed exactly. Next comes mathematical models, simple ones like your budget in an Excel spreadsheet. Change the values to play what if games, even change the formulas, which are…
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