From the course: Customer Service and Support During Economic Downturns

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Listening to your customers during economic downturns

Listening to your customers during economic downturns

From the course: Customer Service and Support During Economic Downturns

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Listening to your customers during economic downturns

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- During an economic downturn, your customers can be more emotionally charged than usual. They're experiencing frustration, fear, and uncertainty. The question is how can you show your customers that you care about them? Listen intently to your customers. You need to know your customers' wants and needs, what challenges they're facing, and how you can help. COVID-19 has caused a devastating financial fallout for businesses around the country. Businesses have closed. Jobs have been lost. And customers have been limited on where to find goods and services. The U.S. government offered businesses some financial relief in the form of a guaranteed business loan called the PPP loan, or Payroll Protection Plan. The initial idea of the loan was to temporarily keep small businesses afloat amidst the economic turmoil. Then something horrific happened. The funds earmarked for this loan ran out in a matter of days. That left…

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