When you're ready to explore more, you can find links to all of the courses featured here in the PDF accessible through the Exercise Files tab.
Skill Level Intermediate
(upbeat music) - Some people think that branding is just for organizations but this is not the case. Personal branding makes you the CEO of the brand called you. It's a powerful form of marketing that can help you manage your career and build your reputation. - Personal branding is all about control. You gotta remember, it's always about the emotional side of the equation. Personal branding is how people feel and it gives you that sense of intention and strategy to make decisions as you build your career.
- Your elevator pitch is a form of interpersonal communication that, when done correctly, acts like a catalyst that makes others want to know more about you. I don't want you to think of this as a sales pitch. Think of it as a quality introduction. Sure, we're always selling a little bit but the goal with the pitch isn't simply selling. The goal is a lasting connection. - It's simple, the more frequently you show up on social media, the greater your brand exposure, and the more recognizable and credible you and your business become.
While spiffy social media is not an if you build it, they will come proposition, it is one of the ways you can immediately impact your personal brand. - Spend some time imagining what you'd like to be known for at the end of your career. How do you want people to have felt about you? And how do you want them to perceive you? Then you're gonna use that guide for how you will interact with other people, how you'll present yourself in person and online. And what kind of opportunities and relationships make sense for you.
You can start today to become that person.