From the course: Growth Marketing Foundations
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Leverage your customers to improve sales
From the course: Growth Marketing Foundations
Leverage your customers to improve sales
- If you're already fortunate enough to have a customer base, you can prepare for growth by intentionally leveraging them. Before starting on the path to growth, I'm going to encourage you to achieve three goals with your current customers. The first is to gather insights. Your early users are an excellent resource. Every action they take or don't take is meaningful and measurable. In addition to their usage data, you'll have access to any interactions within your company. Take a close look at what features they're using and which ones they aren't. What additional offerings are going unnoticed? Do you receive a lot of messages from them? Why or why not? You likely have high level goals for your customers. What is it that they must experience for you to feel like they really got the best value out of your product? Are they finding it? Now is the time to pour over your data. And beyond that, you can conduct user surveys…
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