From the course: Selling to the C-Suite
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Leverage the network
- My grandfather used to remind me that the squeaky wheel gets the grease. Now as I spent years in biotech and in building my own company, I've realized more everyday that what my grandfather was trying to tell me is that persistence without annoyance will keep you in the forefront of your buyer's mind. What he didn't know at the time is that the world would eventually move at an unprecedented speed, and that our decision makers would be reachable 24/7. Even though that you're on the verge of finally getting to the meeting, you need to remind yourself that in most cases someone helped you climb the ladder to the C-suite, and then they'll be there when you come back down. A note of caution: Make sure that you don't step on their head on the way up the ladder. A well-connected network through the organization enables you to engage the connective tissue between people and levels within the organization. We need to be intentional about how we leverage these relationships, the…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.