From the course: Selling with Stories, Part 1: What Makes a Great Story?
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Lesson and action
From the course: Selling with Stories, Part 1: What Makes a Great Story?
Lesson and action
- The story is technically over at this point. But your work as a storyteller isn't. Now it's time to transition out of the story, and make use of it. To make meaning with it, and drive some action. The three most productive things you can do, immediately following the story are: one, listen, two explain the lesson, or three, recommend action. And you might do all three of them. Let's talk about each one. The most effective thing you can do, after telling a story, is to just listen. Let the story sink in, and give your listener a chance to respond to it. After all, you're having a conversation. Giving your partner a chance to talk is a requirement, and right after you've told the story, is a good time to do that. But the main reason to just listen at this point, is so you can find out what they learned from the story, and what they plan to do now that they've heard it. So, just listen. And if they indicate that…
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