- Now, it's interesting, we talk about business and people being in sales or marketing or any parts of the operation of your company, and there's always that fear that you're not doing well enough or better enough, or somebody's doing a better job. One of the things that I've learned in business is that you have to master the basic skills. Sometimes, we're so concerned about having that advanced degree or looking to know the latest trend in the marketplace that we forget about skills like knowing your audience, knowing your customer. I always talk about planning and preparation, and how important that is, being authentic, and being real.
You know, early in my career in sales, you know, I tried to over-impress and I tried to overdo it. And then I realized, you know, that wasn't me! At the end of the day, by being myself and working with the customers across the table with me, I realized that was the best approach to take. Mastering basic skills, believing in yourself, you know, the things like, show up on time, smile, say hello, send thank-you notes. These are all basic skills that they probably don't teach at a business school, but I think are so critically important to be successful.
So, whether you're in sales or in marketing or in IT, I think those are the skills that all of us need to learn to be successful. As a salesperson and as a sales trainer, those are the things I preach, along with all the other basics of the sales process. (upbeat music)