From the course: Sales Enablement
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Leadership, support, and accountability
From the course: Sales Enablement
Leadership, support, and accountability
- For any program to be successful you need strong leadership. Someone who takes ownership of and is willing to ensure success. Sales Enablement is no different. It requires a strong leader but one with a few additional skills. Look, Sales Enablement is complex, there are a lot of moving parts. Technology can change in a moment, customer demands are constantly shifting and for Sales Enablement to work departments and team members need to be aligned. So what does it take to lead Sales Enablement? You need all the traditional skills like vision, strategy and team building with these additional skills added on. First, you need to understand sales and actually be able to strategize like a sales rep. The purpose of Sales Enablement is to enable sales, make it more productive, more efficient and get better results. If you are going to be effective at Sales Enablement, if you are going to be credible with your sales team…
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