From the course: Communicating Change in an Enterprise-Wide Transformation

Lead transformations with powerful communication

From the course: Communicating Change in an Enterprise-Wide Transformation

Start my 1-month free trial

Lead transformations with powerful communication

“

- Change is scary. It makes us feel uncertain when we don't know what to expect. Think about some of the big changes you've gone through in life, landing a new job, moving to a new city, starting a family. Do you remember how you felt during those life transitions, anxious with anticipation, nervous, excited? In all these cases, you initiated the change. You opened yourself to exciting opportunities and put in the work to feel prepared. Now, think about changes in an organization. When the idea to change is not your own, you need to know what it's happening, and you need to believe the why is a strong enough reason for change. It can feel cumbersome and lead you down a path of what ifs. Does all this sound familiar? If so, you are not alone, and I'm here to help you harness one of the most powerful tools when going through a transformation, communication. Hi, I'm Sheila Virani, and I'm the founder and CEO of People Quotient Consulting. I've led change management initiatives for companies in various industries, such as school districts, financial institutions, manufacturing, and others. In this course, I'll walk you through the difference between the organizational change initiative and a transformation. We'll discuss common communication mistakes to avoid that can result in confusion rather than clarity, and we'll design a stakeholder analysis to get to know your audience and what drives them. At the end of this prep work, you'll have your project message narrowed down to four key words that resonate with your stakeholders and everything you need to develop your communication strategy. This course is designed for anyone who is responsible for handling the communication effort in their enterprise-wide transformation. Join me as we work toward a communication effort that is intentional and strategic while building a set of practical tools to lead a successful transformation.

Contents