From the course: Cold Calling: Overcoming Sales Objections
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Know your value
From the course: Cold Calling: Overcoming Sales Objections
Know your value
- So you must know your value. By this point, you should have your pitch pretty tight, but you need to constantly be thinking to yourself, "Why should this person give me the time of day?" And because of that, your pitch should contain your unique selling points and what makes your product worth buying over anyone else's. You are a stranger, after all. Why should they have ever heard of you? What problem do you solve? Why is yours unique? How do you add value? And if you're able to calculate it, what's the ROI, so the return on investment, for buying your product or service? So know this and communicate it well and it might actually work in your favor, because as you're unknown, it means you're new and disruptive. So that'll give you the floor and want to know everything about you.
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