From the course: Building and Managing a High-Performing Sales Team
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Know what you need to hire smart
From the course: Building and Managing a High-Performing Sales Team
Know what you need to hire smart
- What do you think is the most important element in building a successful sales team? That's a tough one, right? I think it's having the right people for your unique company and industry. To make sure you're hiring the best candidates for your team, the first thing you'll need to do is ask yourself, "What kind of sales team "do I want to build?" Your product, industry, and clients determine the nature of your sales team. For example, the kind of salespeople that you'll bring onboard if you sell cloud storage systems will be very different from what you'd end up with if you sell organic granola bars, right? In the first case, a great sales team would be one that is not only persuasive, but also has deep technical expertise. These deals usually have long sales cycles, so you need someone that's good at prospecting to keep the pipeline full at all times. In addition, since they'll be meeting with high level executives,…
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