From the course: Persuasive Selling
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Know the qualities of your ideal client
From the course: Persuasive Selling
Know the qualities of your ideal client
- You had a good first meeting, good enough that the prospective client is willing to meet again and start discussing details. That means you built some rapport, and they're curious to learn more. They wouldn't give you more time if they didn't believe there might be a fit with you and your product or service. You did some initial research to qualify the prospect, and now you'll begin to dig further. You have two goals in this meeting. First, do you want to do business with the client? This should be your first consideration because even if you have what it takes to do business, it's irrelevant if you don't want to do business with them. Why would I say that? Consider this. A job applicant might have the right skills for an open position but might not be a good fit depending on the hiring company's management style, culture, or any number of other factors. Just like a mismatch in hiring will lead to problems, so will a…
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