From the course: Introduction to Business Analytics (2020)
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Key marketing metrics
From the course: Introduction to Business Analytics (2020)
Key marketing metrics
- [Instructor] Can you quickly tell me what aspects of your marketing are hitting the mark and which aspects need some work? This can be a tough question to answer. Marketing can be especially tough, especially if you're starting out with a new brand or expanding into a new market. Effectively tracking and studying your data can help you quickly make sense of the marketing landscape for your product or service. There are three main kinds of marketing data that you should be tracking and studying. First, we have website data. Now you may be thinking, this is a little outside the scope of marketing analytics, but I'd argue that your website is probably your strongest marketing tool. You can track what landing pages are converting, which blog posts are getting the most traction, and even see when your customer base is likely to buy by studying when your website is getting the most traction. Second, we have social media…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
-
-
-
-
(Locked)
Key sales metrics3m 15s
-
(Locked)
Tools to track sales data2m 9s
-
(Locked)
Key marketing metrics2m 38s
-
(Locked)
Tools to track marketing data2m 50s
-
(Locked)
Key cost metrics to track1m 43s
-
(Locked)
Tools to track cost data1m 16s
-
(Locked)
Key psychographic metrics2m 54s
-
(Locked)
Tools to track psychographic data2m 14s
-
(Locked)
-