From the course: Becoming a Product Manager: A Complete Guide

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Key differences in customer development

Key differences in customer development

From the course: Becoming a Product Manager: A Complete Guide

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Key differences in customer development

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- Hey guys, welcome back to the course. Hey so I am going to make a quick pit stop to talk to you a little bit about how customer development is going to differ in your career as a product manager, and this will help you understand how we teach this section. So the one thing you need to understand about customer development is that it evolves throughout the life cycle of your product. You, as the product manager, your role is going to evolve as well as your product goes from baby to teenager to adult. Now what you need to be aware of though in customer development is that there is a very large chasm or divide between when you are validating a very new product and reaching out to customers, or when you have time to improve an existing product with an existing customer base. Those are two roles that every product manager will actually have to tackle. However, we treat them a little bit differently. Now when you don't have a…

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