From the course: Turning Your Communication Talents into a Career
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Keeping your personal brand relevant
From the course: Turning Your Communication Talents into a Career
Keeping your personal brand relevant
- Keeping your personal relevant comes to me from thinking a lot about actual brands, actual companies. And so at Kaplow, we spend a lot of time looking at different brands and helping them understand really what their brand story is. And this came into play pretty recently, where there was actually a sock brand that was very willing to look at their brand story. And it's a great story. It's a brand that's made in America. We went down south to look at the factory. And we actually discovered something pretty incredible. That these socks are made by people who really care. And they're storytellers behind the brand. And so we went into the factory. We looked at how socks are made. We looked at the care, we listened to the people. And what I think I realized from this is that individuals can actually really take something from thinking about themselves, just like brands do, as what is my story? And how can I be relevant?…
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