Millennials understand that your job is your life. If you’re going to devote 40+ hours a week to a company, there should be a significant return on that investment—in the form of professional growth and immersion in a culture that inspires you. Organizations that want to attract top millennial talent, then, are wise to focus on building a strong culture, interviewing in immersive ways that demonstrate ability, and onboarding so as to communicate clearly the employee value proposition they offer.
(soothing rhythmic music) … - I think the core of really onboarding … and managing millennials effectively is culture … and I love that it's finally having its day. … It's challenging to imagine that … somebody would sign up to a job … where they're going to spend 40, 50 plus hours a week … if there's something fundamental that they're not getting … out of the environment. … And so, culture I describe is it's the values … of a workplace, … the norms of behaviors, … the beliefs, the actions, and the words … that really make up what it's like … to work at a particular company. … And I think that it's so powerful for a business … to figure out what is your culture … and how do you articulate that? … So a lot of people start by talking to their employees, … understanding for the people that are … already at your company, … why did they choose you over other companies? … So why did they choose you, … why do they stay, … what is it that they would tell their friends … and contacts about working at your company? …
This course includes videos from:
Jane Hyun, an internationally renowned executive coach and leadership strategist
Kathryn Minshew, founder and CEO of The Muse, a career discovery platform
Wendy Luhabe, South African social entrepreneur
Nilofer Merchant, marketing expert and TED speaker (“Sitting Is the Smoking of Our Generation”)
Claire Groen, vice president of litigation and deputy general counsel at Amway
Note: This course was produced by Big Think. We are pleased to host this content in our library.