Kano analysis

- Have you ever felt like the team is building things … that the user just doesn't care about? … It happens a lot, but using Kano Analysis can help. … Kano Analysis is a technique Agile BA … is used to analyze product characteristics … to understand which product qualities … drive customer customer satisfaction. … Here's a visual to help us understand … how to apply Kano Analysis. … Kano Analysis rates product characteristics on two axes. … Working to understand if product attributes … are in which category: … excitement, threshold or performance. … So let's talk about each of these. … Threshold characteristics are the features … that are basic and they must be present … in the product. … Customers just simply expect them. … Their hard to elicit from stakeholders … and customers because they're simply expected … and customers will be very dissatisfied if they're missing. … Next performance characteristics. … Now these are those that come to mind easily for users, … and they can be built incrementally. …