Explore the technique definition, purpose, and usage information of the Kano analysis technique.
- Have you ever felt like the team is building things … that the user just doesn't care about? … It happens a lot, but using Kano Analysis can help. … Kano Analysis is a technique Agile BA … is used to analyze product characteristics … to understand which product qualities … drive customer customer satisfaction. … Here's a visual to help us understand … how to apply Kano Analysis. … Kano Analysis rates product characteristics on two axes. … Working to understand if product attributes … are in which category: … excitement, threshold or performance. … So let's talk about each of these. … Threshold characteristics are the features … that are basic and they must be present … in the product. … Customers just simply expect them. … Their hard to elicit from stakeholders … and customers because they're simply expected … and customers will be very dissatisfied if they're missing. … Next performance characteristics. … Now these are those that come to mind easily for users, … and they can be built incrementally. …
Author
Released
3/6/2019- The mindset, manifesto, and principles of the agile BA
- The three agile horizons
- Backlog refinement
- Impact mapping
- Minimum viable product
- Storyboarding
- Value modeling
- Applying for the exam
- Taking the practice exam
Skill Level Intermediate
Duration
Views
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Introduction
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1. Certification Overview
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2. The Agile BA Mindset
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Agile BA mindset2m 14s
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Agile manifesto4m 35s
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Agile analysis principles3m 49s
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3. The Agile BA Mindset
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Initiative horizon3m 42s
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Delivery horizon3m 37s
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4. Techniques
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Techniques overview2m 51s
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Backlog refinement3m 53s
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Impact mapping3m 50s
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Job stories2m 16s
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Kano analysis2m 59s
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Minimum viable product3m 34s
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Personas4m 4s
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Planning workshops3m 10s
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Portfolio Kanban3m 36s
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Product roadmap2m 46s
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Purpose alignment model3m 19s
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Real options4m 16s
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Relative estimation3m 58s
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Retrospectives3m 14s
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Reviews2m 13s
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Spikes3m 34s
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Storyboarding3m 22s
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Story decomposition3m 29s
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Story elaboration3m 11s
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Story mapping3m 12s
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User stories4m 1s
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Value modeling3m 40s
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Value stream mapping2m 54s
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Visioning2m 53s
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5. The Exam
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Apply for the exam1m 48s
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Prepare to take the exam2m 21s
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Pass the exam2m 21s
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Conclusion
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Next steps2m 7s
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Video: Kano analysis