Journey Mapping: Case Study in Action
With Jeannie Walters
Liked by 3,450 users
Duration: 47m
Skill level: Advanced
Released: 2/27/2020
Course details
Customer journey maps can be a powerful tool for businesses, offering a clear view into the customer's true experience with a brand, service, or product. In this practical sequel to the introductory course, instructor Jeannie Walters walks through creating an actual customer journey map from start to finish. Jeannie covers each step, including setting goals, gathering data, facilitating a journey mapping workshop, interviewing customers to validate the map, and more. Along the way, she offers plenty of tips and techniques to help focus the process and move your team toward an actionable goal. The course wraps up with ideas for presenting and sharing the completed map, leveraging the findings, and other ways to use this important tool.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Agatha Nketsia
Agatha Nketsia
Customer Experience // Process Improvement // Public Relations Professional // Public Speaking // MC
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Rose Raquel Timbang
Rose Raquel Timbang
E-Channel/ Partnership/ Customer Relationship and Database Management/ Campaign Management/ Customer Journey/ Product Management/ Business Development
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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