“Business is storytelling,” so says Jeffrey Wright, the Tony, Emmy, and Golden Globe-winning actor and entrepreneur who founded Taia Lion Resources, a mineral exploration company focused on ethical and sustainable mining in Sierra Leone. “You have to instill a sense of faith, really, in those things unknown, that the vision will be realized,” he says. In this lesson, Wright explains how to rally your team behind a mission by leveraging the magic of storytelling.
(gentle music) … - Business is storytelling. … Theater plays a very significant role for me … because the idea in theater is that … we're going to refashion reality, okay. … We're going to, everybody's going to buy into this idea, … suspend disbelief. … Here we are in New Orleans … at the beginning of the 19th century. … Everybody got it? … Everybody believe? … Okay, this is our story. … These are, you know, the ideas that we want to press forward. … These are the emotions that you're going to feel … and everybody buys into it. … So, the sneaky idea I think about, … that theater delivers is that, … okay, we can reshape this reality … and perhaps when you go outside the theater, … it's possible for you to reshape that reality too. … This is very much central to what we're trying to do … within the context of Sierra Leone. … Say that, look, forget everything you've heard … about neglect of local communities. … Forget all of that. … We're going to do this thing in a new way. … We're going to press forward in a new way. …
Note: Some videos assume a group of learners is available for team activities and discussions. Please use what’s useful and feel free to adapt the lessons to your particular circumstances.
This course includes videos from:
Alan Alda, Emmy-winning actor, writer, and director
Nancy Duarte, communication expert
Jeffrey Wright, Tony-winning actor from Angels in America
Chris Voss, lead negotiator for the Federal Bureau of Investigation
Colonel Chris Hadfield, Canadian astronaut
Note: This course was produced by Big Think. We are pleased to host this content in our library.