Jeffrey Wright on shaping your reality

(gentle music) - Business is storytelling. Theater plays a very significant role for me because the idea in theater is that we're going to refashion reality, okay. We're going to, everybody's going to buy into this idea, suspend disbelief. Here we are in New Orleans at the beginning of the 19th century. Everybody got it? Everybody believe? Okay, this is our story. These are, you know, the ideas that we want to press forward. These are the emotions that you're going to feel and everybody buys into it. So, the sneaky idea I think about, that theater delivers is that, okay, we can reshape this reality and perhaps when you go outside the theater, it's possible for you to reshape that reality too. This is very much central to what we're trying to do within the context of Sierra Leone. Say that, look, forget everything you've heard about neglect of local communities. Forget all of that. We're going to do this thing in a new way. We're going to press forward in a new way. It's going to…