Hiring is, of course, a two-way street. A constant push-pull between buying (looking for the best candidates) and selling (convincing them to want to work for you). It’s important to separate these activities, assessing and persuading at distinct stages in the hiring process.
(light music) … - There are a lot of opportunities and touchpoints … to generate the insight that you need … to make the best decisions. … But by the way, you're also trying to attract … the candidate, the best candidate to have multiple options … and they will want to know that they're making … a wise choice with their career. … Why should they come and work for you? … So it's a constant buying and selling … or assessment and persuasion at the same time. … And it's important to recognize both roles … in a broad recruitment process. … Some hiring organizations sell first … and tell them why it's the best thing in the world … to work at this company, in this time … because we're going and this job is great, … and then they'll get all the candidates excited … and then they'll sit there and then do the assessment. … Others will say "Well, let's get to know you first … "and let's see this and then we'll tell you about the job." … Either order is fine … but it's important to separate those two …
This course includes videos from:
Josh Bersin, world-known industry analyst and founder of Bersin by Deloitte
James Citrin, leader of the North American CEO Practice of Spencer Stuart
Linda A. Hill, professor at Harvard Business School
Jamie Wheal, leading expert on the neurophysiology of human performance, Flow Genome Project
Kelly Palmer, thought leader on learning, business, and career development
Note: This course was produced by Big Think. We are pleased to host this content in our library.