By leveraging technology, an understanding of the user experience, and a true desire to simplify and improve an often-fraught transaction, SeatGeek has upended the way ticketing is handled. In this lesson, cofounder Jack Groetzinger explains how listening to consumer demand is the way to success.
- SeatGeek is a search engine for live-event tickets, … so that's sports, concert, and theater tickets. … We aggregate inventory from dozens of different sellers … into one place, and then help users find out … what's a good deal and what's a bad deal … and where they get the best value. … (quiet strings music) … When we were thinking about what we wanted … the SeatGeek user experience to be like, … sort of meta theory was that existing ticketing companies … weren't really on the side of the user. … The user's a necessary part of, you know, … buying a ticket, but they weren't really on your side. … It was almost like you were going to battle with them … each time you decided to buy something. … We wanted to create a company and create an experience … that was entirely oriented around the user … and what the user wanted. … You know, fundamentally, that means we're building it … for us and our friends and our families because we want … the SeatGeek experience to be something that like, …
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