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Jack Groetzinger: On disrupting the ticketing industry

Jack Groetzinger: On disrupting the ticketing industry: Building and Managing Signature Products
Jack Groetzinger: On disrupting the ticketing industry: Building and Managing Signature Products

By leveraging technology, an understanding of the user experience, and a true desire to simplify and improve an often-fraught transaction, SeatGeek has upended the way ticketing is handled. In this lesson, cofounder Jack Groetzinger explains how listening to consumer demand is the way to success.

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Skill Level Intermediate
36m 31s
Duration
169
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Skills covered in this course
Business Business Skills Marketing

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