From the course: Cold Calling: Overcoming Sales Objections

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Introduction

Introduction

From the course: Cold Calling: Overcoming Sales Objections

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Introduction

“

- So the next objection is an old classic I must've heard 1,000 times. Just send me an email. Other examples could be can you send me something? Do you have any marketing materials? Or send me something and I'll give you a call back. Now this is a quick-fire I don't care I'm in the middle of something objection used by people being cold called. And I mean it's fair enough, people are busy. You're calling and interrupting their day, they're in the middle of something, it's probably a deadline their boss is on their back for and suddenly the phone rings and it's you telling them about something they don't know. So people are naturally lazy and they're time-poor, so the chance of them actually reading that email that you've spent hours writing and they read it in depth is incredibly slim. Now there are techniques to increase your chances of them actually opening it and reading it and giving you a call back but I would…

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