From the course: Cold Calling: Overcoming Sales Objections

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Introduction

Introduction

From the course: Cold Calling: Overcoming Sales Objections

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Introduction

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- The fourth objection on my list is you're the same as the rest. Now other examples of this could be you're nothing new, what makes your product so good, and basically, why should I? Now this may not be an objection they throw immediately at you as soon as you have them on the phone. This might be something that they give you further down the discussion line after you've done a pitch or you're done a presentation. But it's going to be something that's either during or very soon after your main pitch. Now it's often a sign you need to tighten your pitch and make your value clearer because they haven't been able to see it themselves and they're the most important person. So, in this section, I'll be telling you what they really mean, how to challenge it, how to overcome it, and a few thoughts of my own. So let's jump in.

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