From the course: Cold Calling: Overcoming Sales Objections

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Introduction

Introduction

From the course: Cold Calling: Overcoming Sales Objections

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Introduction

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- Now the next big objection is saying I'm not the decision maker and it's not my decision. So other ways could be saying I've just been asked to review a few options or you're going to have to speak to my boss. Or they may say you're going to have to ask X person and that may be my boss or it could be my wife or it could be my colleague but you need to be speaking to the decision maker. 'Cause if you're not speaking to the decision maker then you're gambling on the person you are speaking to being able to sell to the decision maker well enough for them to buy it. And they're not always the highest person, the decision maker. Other people are empowered by that and it may fall under their jurisdiction. So they may for example have a certain budget that they're allowed to stick to. I can't spend anything over 10 grand. If it costs less than that, then we're okay. It's also really worth knowing about decision makers…

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