From the course: Cold-Calling Directors and Executives

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Introduction

Introduction

From the course: Cold-Calling Directors and Executives

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Introduction

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- So before I jump into the bulk of the course, I wanted to teach you about personality color types. It's a really useful technique that I use to decide how I should approach prospects, and it works really well with business leaders particularly because they have very strong personality traits, so before I tell you more on business leader roles and how to actually approach them, let's jump into the color types.

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