Receive an introduction to building a culture of privacy that serves the interests of not only your customers, but of your company as well.
- Privacy is a word we here a lot these days. I hear concerns all the time from people about how much companies, the government, and even their friends know about them. But what do people really mean when they say I'm concerned about privacy? Well the answer depends on who you ask. People have different views of privacy depending on their ethnicity, gender, nationality, life experiences and a host of other factors. The answer also depends on whether you're talking about the privacy of one's body, one's thoughts, or in the case of this course, one's personal data.
As you think about building a culture of privacy in your organization, it's important to keep in mind that privacy means different things, in different countries, and to different people. For example, in Europe, privacy is considered a fundamental human right. This means that privacy is considered to be core to who we are as human beings and therefore, the law protects it as a right. With respect to personal data specifically, the law in Europe provides that anyone who collects or uses your personal data in anyway, must have legal justification for doing so.
In the US, data privacy is often characterized as the right to be let alone. In other words, the ability to choose not to have information or data about you shared with others. In parts of Asia, privacy is often thought in terms of the right to hide one's true identity and remain anonymous. In the digital age, our expectations around privacy, are largely shaped by the technologies we interact with on a daily basis. Privacy and what it means, is always evolving. Today we think nothing of seeing people walk around taking pictures on their cellphones, but over a hundred years ago, taking pictures in public was seen as an offensive act.
When the first portable camera was introduced by George Eastman in 1888, it raised concerns about people's privacy being invaded in public spaces. It was not until 1910, nearly 22 years later, that people began to get comfortable with the idea that their image maybe captured in public. Technology and our adaptation to is always changing, and influencing society's concept of what is and is not private. It's important to keep this in mind as you develop a culture of privacy in your organization.
What is and is not considered creepy, or invasive of privacy is always changing. The culture of privacy you build in your organization must be designed to adapt to changing ideas of privacy. Throughout this course, I will talk about protecting data privacy and by that, I mean protecting personal information. Just so we are all on the same page, personal information is anything that could be used to identify a unique individual. That means your name, email address, phone number, even your exact location.
Information you might think of as anonymous, like your Google searches or online reading habits, can be considered personal information because they reveal who you are over time. There are very few actions that we take today and that we will take in the future that do not result in some form of personal information being created. Every day, as consumers, we are making choices about which companies we're comfortable sharing our personal information with. Those companies that approach the collection, use, storage, and management of their customer's personal data in a thoughtful and privacy-centric way, will be the winners.
To put your company in that position, you'll need to help foster an understanding and respect for privacy across your organization, and I'm here to help you learn how to do that, by building a culture of privacy.
In this course, Kalinda Raina, head of global privacy at LinkedIn, shows how to create a successful privacy program by building privacy into the very foundation of your company culture. Learn what privacy is, why it matters, and how to develop a privacy program that serves the interest of not only your customers, but your company as well. Discover how to tie your policies back to your corporate values, enlist privacy advocates from every level of the organization, and build privacy into the product development cycle.
- Privacy regulations
- Assessing your privacy program
- Tying privacy to your corporate mission
- Creating privacy advocates
- Building privacy into your products
- Integrating privacy into the existing business