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Interviewing the subject

Interviewing the subject: Writing Case Studies
Interviewing the subject: Writing Case Studies

The typical case study stars two parties: the customer, and you as the service provider. In this video, learn how to let the customer tell your story, in a step-by-step process that includes identifying the right interviewees; gaining their "buy-in" and permission; conducting the interview; and selecting the best quotes from it.

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Skill Level Beginner
37m 56s
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Skills covered in this course
Business Business Skills Marketing Writing

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