From the course: Becoming a Product Manager: A Complete Guide
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Interview with David Lifson, VP of product at Homepolish
From the course: Becoming a Product Manager: A Complete Guide
Interview with David Lifson, VP of product at Homepolish
- Hey everyone, I'm with Dave Lifson out of New York, VP of Product for Homepolish. And we're going to do a little bit of a interview here on some product management topics. And Dave has been, Dave you were at what? You were at Etsy before, long ago and what Amazon as well. - Yeah, so my first job out of school was at Amazon. I was a software developer and then realized within probably 15 months that I was made to be a product manager. And so, I just switched to the recommendations team at Amazon, which is because you bought these items, we recommend these others. And, I was at Amazon for a total of two years, learned a ton, loved it there. But I just had an opportunity I couldn't say no to, to move to Brooklyn from Seattle and be the first head of product at Etsy. So, that was 2008 when Etsy was 50 people and all the three founders were there. And, I then did my own startup for three years with the technical founders…
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Contents
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What is a product manager?3m 17s
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What is a product?2m 54s
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Three different types of product manager roles4m 11s
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How to think about the type of PM you want to be3m 35s
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Product vs. Project management6m 41s
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A day in the life4m 27s
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Why product management is awesome1m 51s
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Hooray for free stuff1m 54s
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The four major phases of the product lifecycle3m 4s
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Product lifecycle phases: Real-world examples4m 6s
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Product development process3m 18s
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Getting deeper into the product development process3m 53s
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What is Lean Product Development?1m 55s
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What is Agile?1m 37s
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What is Scrum and how does it work?4m 17s
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What is Kanban and how does it work?2m 46s
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What is Waterfall development?1m 12s
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Real-world examples of Waterfall and Agile4m 26s
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Market research: Sizing the market4m 4s
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Introduction to finding competitors3m 4s
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Find competitors as a product manager12m 18s
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Direct, indirect, and potential competitors and their impact7m 27s
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The five criteria for understanding competitors6m 1s
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The last three criteria for understanding competitors5m 35s
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Monitor competitors11m 3s
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What is a feature table?2m 3s
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Put together a feature table6m 3s
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Practice building a feature table8m 13s
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What do we ultimately care about as a product manager?1m 33s
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What is customer development?6m 9s
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The four types of interviews10m 22s
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Key differences in customer development2m 36s
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Who you should talk to9m 56s
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Find interviewees externally11m 37s
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Find interviewees internally9m 19s
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How to get them to talk9m 19s
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Practice writing emails9m 15s
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How to run a customer interview correctly8m 22s
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Good questions, bad questions7m 6s
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Build user personas off your interviews3m 28s
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Real-world examples of user persona1m 40s
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The product manager and the data diet4m 25s
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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Introduction to metrics7m 9s
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Real-life examples of metrics7m 31s
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Metrics of all kinds14m 46s
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How to pick good metrics11m 36s
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Using the HEART metrics framework: Part 110m 4s
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Using the HEART metrics framework: Part 211m 24s
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Using the AARRR (Pirate) metrics framework5m 58s
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Tracking your metrics in practice4m 54s
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