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Internet and data trends

Internet and data trends: Implementing Supply Chain Management
Internet and data trends: Implementing Supply Chain Management

Manufacturers and retailers need data about customer preferences in order to design better products and packaging. In a retail store it is extremely difficult to collect this data, but online it is easy. Advertisers and content providers can collect all sorts of data about what customers like and what they don't, and use this to make changes to their products, their packaging, their supply chain, and the information that they share with customers. Understanding how to get this data, how to translate the data into information and insights, and then using those insights to make changes to your supply chain can provide a competitive advantage.

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Skill Level Intermediate
1h 25m
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Skills covered in this course
Business Business Skills Marketing

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