From the course: Aligning Sales and Marketing
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Integrated metrics
- Most of the conflict I've seen in sales and marketing starts at the top. Marketing and sales leaders have to get on the same page and often, a great place to start is with their numbers. But not all numbers are created equal. At DigitalMarketer, we have identified five shared metrics our sales and marketing leaders look at daily. Number one: lead volume. While the definition of a lead will vary from business to business, the importance of being in-tune with the volume is a crucial metric for sales and marketing leadership. You have to know how many leads you've generated and how many active leads your sales team are currently working. Number two: lead quality. This metric can cause a lot of friction. Knowing the sales teams often complain about quality of the lead is all the more reason marketing and sales leaders need to be very clear on establishing metrics to measure quality. This cannot be subjective. Number…
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