From the course: Freelancing Foundations
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Increasing your close rate
- Think about how many of your conversations with potential clients turns into paying work. Is it two in 10? Five in 10? Whatever your percentage, I bet it's not 100%. For a lot of freelancers getting more paying clients means having more conversations. But each conversation means time away from actually doing the work. The best freelancers instead focus on increasing their close rate, the overall percentage of how many conversations turn into paying work. There are four levers that you can pull to increase your close rate. The first is adding an introductory offer to your arsenal. An introductory offer is a small, contained pilot of what a project with you may look like. When I offer coaching to a client, I will often recommend starting with the four-week engagement instead of my typical 12-week program. That gives the client a chance to experience working together without making a full commitment upfront. For…
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