From the course: Sales Gamification
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Increasing knowledge
- Sales professionals are required to know a lot of information. If you were selling a product, you need to know about features, functionality, overcoming objections, the corporate sales model, and about competitors. If selling services, sales professionals need to know about the nuances of all their offerings as well as being knowledgeable about the client's industry. Fortunately, gamification of the learning process can help sales organizations position their sales force for success. One method often used in sales gamification is the use of micro learning. Micro learning is the concept of providing short, focused instruction in usually less than five minutes. What you're experiencing right now as you watch this video is micro learning in action. With such a short time frame, the sales professional can find time during his or her busy day to fit in the targeted instruction. Not only is this a good use of the sales professional's time but, it turns out, that learning small pieces of…
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