From the course: Make More Money: How to Raise Your Prices

Imposter syndrome and self-worth

From the course: Make More Money: How to Raise Your Prices

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Imposter syndrome and self-worth

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- Sometimes it's not our clients that are stopping us from raising our rates. It's us. We feel like we're not worth it. We feel like we're not really an expert. We have imposter syndrome. Or we just can't even really conceive of anyone paying us that much. Here are three simple thought experiments that might help you through this. The first one has to do with this idea of worth. You hear it all the time. You've got to charge what you're worth. Charge what you're worth. No, your worth is intrinsic. Your worth is not in question. Everyone is worth the same. If we had 10 babies in front of us, we wouldn't say, "Well, this baby is worth more than this baby." All the babies are worth the same. Your worth is intrinsic. What you are charging on is the value of your work to them. What is the value of what you do to them? So you're not charging based on your worth. You're charging based on the worth of the work to the client. Make sense? The second thing I hear a lot about is imposter syndrome. I don't really feel like I'm an expert. I'm not really qualified. I don't have this degree or that degree. Guess what? Everyone feels that way. Everyone feels like an imposter or a fraud. And I was looking up the word expert the other day, and I realized it's the same root word as experience and experiment. So you may or may not be an expert, but you definitely have some experience, and you've definitely done some experimenting in the area of your expertise, so lean on that. Sometimes I say the phrase, "I know what I know." I don't know everything, but I know what I know. Finally, I learned a little trick from my friend Chellie Campbell in her book, "The Wealthy Spirit," where she suggests that in your mind, you decide that you have 10 timesed your rates, and you spend all day walking around inside of your mind, saying that number to yourself, even saying it out loud. "I charge $10,000 a day. It's $10,000 a day to work with me. How much money is it to work with me? It's $10,000." And then the next time somebody asks you how much you charge and you say, "Oh, it's only $1,000," because you have primed your own self to a higher number, and your actual number will feel like a bargain. These are three little tricks that you can use. They sound silly maybe, but I'm here to tell you they work for me. Let me know if they work for you. Try one today.

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