From the course: Ideation for Leaders
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Implementing ideas
- Why should I keep coming up with ideas that go nowhere? Have you ever heard or thought that? Sure, idea implementation is a treasure destination but ideation is a treasure hunt journey. And when each step of the idea lifecycle is clear, transparent and valued your business benefits from an infusion of three types of intellectual capital. Human capital, increased engagement and return on talent investment from engagement with ideas. Social capital. Greater understanding of customers and markets from support and line function teams. And organization capital. Improve deficiencies and internal communication and operations. Now let's take a look at how each step of the ideation journey boosts your intellectual capital in specific ways. Optimization is creating your ideation culture. It's what you do first. Here are your increasing organization capital by removing roadblocks to ideation and optimizing the recruiting…
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