From the course: Make More Money: How to Raise Your Prices
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Identifying your ideal client
From the course: Make More Money: How to Raise Your Prices
Identifying your ideal client
- How would it feel if the minute you stated your new, higher prices, the person you were talking to said, "Great, that's a great deal! "Do you take American Express?" It'd feel pretty good, wouldn't it? When you are speaking to ideal clients, that's the kind of answer you're going to get all the time. Now, where do you find ideal clients? How do you know who's an ideal client? There are three qualities I look for in an ideal client. One, they need you. Now for a lot of you, the they-need-you part seems pretty self-evident. Who needs your services? Well, everybody needs my services. Hmm, maybe, maybe not. Because part two is, they know they need you. They need you and they know they need you. They are demonstrating through their behavior that they know they need you. What's behavior that demonstrates that they know they need you? They're Googling you. They're asking their friends. They're showing up at events…
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