Every offer that you share needs to have features and benefits. In this video, learn how to share a compelling feature offer.
- Irresistible Offer Architecture … consists of three core components. … Let's start with the first one, hot buttons. … Now, in hot buttons there are three parts. … Number one is speak in benefits. … Number two, overcome objections … and number three, hot buttons. … The first one, … speak in benefits is all about keeping in mind, … what's in it for me? … Me being your prospect, … your patient, your customer. … So, write that down, … what's in it for me? … But before we go any further, … I should warn you about what I call creator syndrome. … That's when you create … or invent the product or service yourself … and it's like your baby. … You want to tell the world about all the features … and how much work went into it and what inspired you … and how cutting edge it is and on and on and on. … The challenge with this is no one really cares … how much work you put into it or the 117 different features. … Sure, they want to know that there's some thought … or substance behind it, … but they don't want to know what you know, …
This course was created by WealthFit. We are pleased to host this content in our library.
- Identifying features and benefits
- Creating great copy
- Overcoming objections
- Adding values and bonuses
- Creating urgency and scarcity
- Providing a discount through price play
- Crafting an irresistible offer
- Boosting the effectiveness of your offer