From the course: Becoming a Product Manager: A Complete Guide
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Identify your assumptions
From the course: Becoming a Product Manager: A Complete Guide
Identify your assumptions
- Hey guys, welcome to the course. All right, so we're going to start down the MVP journey and we're going to start with identifying the assumptions that we're making about our problem solution set. Now, in case you didn't catch me before when I said this, at this stage of the game you probably have an idea of what you are trying to build. We covered that in the other sections so your probably have a decent idea of what type of user, or potential customer, you are targeting and what is the new feature, or the new solution you're going to be proposing. Now, every single time you come up with a new idea, whether or not it's a new business idea or a new feature idea, you are taking, onboard, enormous amount of assumptions. Like almost anything in life we think we know things and that is built up of a lot of small things that we assume to be true. If you get into a car and you think that it's going to be able to start, you're…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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